Link Building Tip: Use Google Alerts! April 2nd, 2009
For those of you who are doing DIY link building (because you don’t have the budget to unload this rather tedious task on Live Customer), we wanted to share a free tip that will help you find sites, forums, blogs, etc that might be good prospects for incoming links: Use Google Alerts!
If you don’t know what Google Alerts are, or haven’t set any up in your Google account, here is a quick rundown: Essentially all a Google Alert does is alert you (duh) when it indexes content that matches the query you’ve create that particular alert for. For instance, if you set up a google alert for “leather jackets,” you will get emails whenever Google finds an instance of that phrase on a (new) page it spiders. This can be anything from a new website, to a forum post, a blog post, or anything else Google gets its spindly little spider legs (spiders don’t have hands) on.
This can be a great way for you to find people who are talking about the subject matter you’re interested in building links for, or even find new sites where potential customers are hanging out online. You can even use it to aid you in reputation management by setting up alerts for your own domain, business, or product names, as was discussed this week in this article.
If you don’t know how to set up Google Alerts, just sign in to your Google account, then head to alerts.google.com and set them up in seconds. Then just make it a daily habit to check the emails and visit the sites it gives you and scout out any possible way you can procure a link on those sites.
If that sounds like a lot of work – you’re right, it is. This and many other methods we use for link building can be tedious, but they are the best way to build relevant links and work your way up the search engine rankings. Combined with quality text link ads, they are a potent combination that make a real difference in organic traffic.
Should you decide that your time is used better in managing the million other things that go into running an online business, request a link building quote from us today and find out how we can do the job better and for less money than you think.