Text Link Overview

In conclusion, there are many factors to consider when developing an effective text link strategy. Google places increased significance on the quantity and quality of back links, while Yahoo and MSN focus primarily on quantity as the determining factor of a site’s popularity. PageRank was developed by Google to measure those factors it considers most important. However, the search engines are constantly tweaking their algorithms in an effort to eliminate unnatural back links.

Link relevancy, site-wide links and the number of outbound links must be considered as well when determining the quantity and quality of back links to purchase.

Finally, patience is a key when measuring the effectiveness of any given link-purchasing strategy. While link popularity, search engine rankings and site traffic can and should be measured, true and accurate results generally do not show immediately.